
HB+INSIGHTS
MY ANALYSIS PROCESS
1
ASK
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Defining problems
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Identifying challenges to solve
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Understanding expectations, timelines, and goals
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Budgets overview, organization and restrictions
4
ANALYZE
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Select project-appropriate tools and software to analyze data
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Sort, organize & filter data
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Identify patterns and trends
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Make predictions, forecasts, and recommendations
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Visual creation
2
PREPARE
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Determine how data will be collected
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Identify the most effective data to use in the research process for project
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Determine data protection and organization guidelines
5
INSIGHTS
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Share information in a simplified format with teams and key decision-makers
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Explain visualizations
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Create project-relevant reports & publish insights
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Use storytelling to help teams understand results
3
AUDIT
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Review data
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Check for bias, errors and discrepancies
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Maintain data integrity
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Establish ethics on how data is used and destroyed
6
IMPLEMENT
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Execute strategies
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Apply data to project to solve challenges
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Make decisions
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Implement experimental marketing techniques
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Expand communications outreach, and services, improve designs and marketing activities
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Collect new data