GROWTH.

Creating more equitable economies- HB+ empowers, connects and educates emerging global business leaders, cultural influencers and investors who identify with Black diaspora and/or have proven interest towards eliminating economic disparity.

Where do we start?

We start Here. by making bold decisions for clients. Through this process we transform their businesses with culturally relevant data, we create solutions and use insights to drive progress.

Britney's Methods

Experimental Panels

@N3xtexperiment is a series of experimental events for emerging professionals & entrepreneurs of color facilitated by the HelloBritney platform. N3xt spotlights various groups that fall under the category of "Black" about once a year. We are currently tracking and drawing attention to the effects of hiring and investment discrimination practices against WOC entrepreneurs in Southern California.
Events range from TedTalks, pop-up workshops and curated professional networking events. Through these interactions, I am able to collect important data from panelists and attendees regarding current institutionalized challenges we face systemically and the current state of our culture. Through these exchanges, I can see where our social systems need to improve and how cultural determinants relate to certain dynamics. I can frequently observe the gaps in the existing progressive policies intended to increase economic mobility. Start-ups, community leaders, influencers and business professionals can use this data to identify key behaviors and commonalities across the world in potential Diaspora markets. Such powerful insights from N3xtExperiment events, when combined with sales and user data, can help you understand the "why" behind your sales and marketing initiatives. This will enable you to fine-tune internal and external processes to assure projectable results.

Multi-Professional Network

Driven by the goal of transforming our future by creating a multifaceted worldwide professional network in the socioeconomic sphere. a network that transforms society by leveraging the business potential of untapped Black talent. The HB+ team is made up of a group of socially responsible people who can use their special skill sets and social worth to market innovative and scalable concepts. In this aspect, the HB+ functions in several ways. We offer professionals, niche businesses, and professional & creative talent leads for team building.

Creative people brainstorming in meeting

Cultural Measurements

A comprehensive view of Black behaviors and the adoption of Black/cultural attributes and attitudes. Using culture-culture mapping as an asset in model building. The ability to compete and transform in a consumer and user oriented market space is determined by how well your product is received online/socially, the type of audiences that you are engaging with and what actions based on their needs and feedback that you should take in order to scale and succeed in a marketplace that leverages cultural rapport, acceptance, product designs and bold deliverables.

Social & Media

Providing clients and organizations access to insight and feedback from active and highly visible culture pushers, creators, and curators. Part of the process of obtaining this type of information involves traveling the world identifying key trends in lifestyle, fashion, politics, and more. Such information provides an edited & authentic point of view to help your organization in order to make better informed operational decisions in various areas like; design, marketing, work culture-on boarding, product development, partnerships, and merchandising decisions. The HB platform encourages the leadership we work with to be proactive by utilizing these techniques or procedures to minimize risk and to guide them in a direction that will be instrumental to the economic progress and social well being of Diaspora communities. This level of awareness is especially important when formulating solutions aligned with rapidly developing topics of race, ethnicity, and cultural identity and its interconnection to economic development and the re-organization of capitalism. Delivering an accurate snapshot view of fans/user interests, behaviors, attitudes, appearing trends (community + online) and interactions with online video and digital content does just that.

Pricing & Determining Value

HB+ uses data as a powerful tool to determine the value of a brand, improve pricing decisions and enhance product and/or service availability. The HB platform is committed to increasing the success of Black/POC inclusive business models by making it easier for organizers, managers and senior leadership at organizations to make the most impactful and forward business decisions. Brand insights that integrate and recognize the value and effects of Black culture to markets, economies and industries, makes it easier to strategically identify and access collaborative opportunities based on the tracking of metrics tied to cultural elements and governmental movements.

Ala Carte Strategies

Although fully integrated strategies are recommended, we get it and understand the economic & institutionalized challenges that many of us face and how that may impair our capacity to access to resources and make objective and unbiased business decisions. That's why we take a hands-on approach to meet the specific requirements of each and every client. Part of this process involves studying and evaluating our clients’ business needs and then establishing a strategic roadmap to success in order to provide smaller, more manageable solutions through consultancy and advisory.

FORWARD.

Reports

HB reports offer a alternative and fresh perspective on the cultural conditions affecting Gen X, Gen Z, and Millennials. These presentations provide a powerful & analytical look into how sectors including lifestyle, tech, fashion, media, healthcare, and investment are interconnected. Recognizing the dynamics at play could be revolutionary and can be used as a technique to assist developing emerging Black/POC leadership identify promising areas of opportunity, economic growth, and untapped markets.

Environmental Racism: Risks and Implications

Many of issues we face with climate change is the result of a legacy of extraction, colonialism and slavery. Environmental injustice and...

Using Multi-Cultural Analytics To Mobilize Communities and Create Historic Change

Image Cred: Tennessee Star We worked with Stacey Abrams, Rev. Lawson (John Lewis's Mentor) and Unite Here to create historical change in...

Human Capital: How to use it to strengthen the diaspora economy here in the US.

Human Capital Human Capital is important for market competitiveness, to stimulate economic activity (diaspora economy + overall economy)...

7 Emerging Industries: Opportunities for powerful technologies to cultivate economic & social change

7 Emerging Industries: Opportunities for powerful technologies to cultivate economic and social change Healthcare- The time is now for...

Exploring Emerging Diaspora Economies: Creating new sectors based on the demands of Black Culture

Over 1.2B people have been underserved worldwide as a result of disinvestment and disinterest of investing in alternative business models...

Contact ME

If you want to utilize any excerpts from these example reports in your artistic creations or professional undertakings, please get in touch with me right away and give credit in the most suitable sequence of authorship.